Music executive and Geffen Records Chairman Gee Roberson has expanded his brand/empire by launching a new label, Blueprint which will be distributed by Interscope Geffen A&M. Back in June, Gee Roberson was appointed Chairman of Geffen and he signed his first artist, Dominic Lord a few weeks ago. Gee Robinson also serves as co-CEO of Hip Hop Since 1978, the management firm that handles Kanye West, Lil Wayne, Drake and more.
Roberson’s new label was announced today by Interscope Geffen A&M Chairman/CEO Jimmy Iovine and President John Janick. According to Billboard, “The company describes the move as “consistent and in further consolidation of Roberson’s other highly successful entertainment interests including managerial and artist development company Blueprint Group,” of which he remains co-CEO. New leadership for Geffen will be announced early next year, a spokesperson for the company told Billboard.biz. Several artists on the Geffen roster are expected to join Roberson at the New York-based label, including rapper/producer Hit-Boy and Chicago hardcore rappers LEP Bogus Boys.”
“I’m very happy about the knowledge and experience I gained at Geffen that will be very useful going forward in the future.” Roberson said. “Now it’s time to go back to my roots, that entrepreneurial spirit, wrap my arms around my own label and fold it into Interscope Geffen A&M. Based on the relationship I already have with Jimmy and everyone at the label, this is a very natural move that’s filled with synergies.”
Iovine added, “Gee has an extraordinary entrepreneurial instinct and that spirit has always been an important part of our company. John and I are thrilled at the opportunity to partner with Gee on his latest venture.”
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The bidding war is over! Congrats goes out to up & coming Harlem rapper Dominic Lord. He just signed a major record deal with Geffen Records via Gee Robinson. This makes Dominic the first artist to sign to Geffen since Gee Robinson has been appointed Chairman of the prominent label back in 2011. Gee Robinson also serves as co-CEO of Hip Hop Since 1978, the management firm that handles Kanye West, Lil Wayne, Drake and more.
Back in August, I labeled Dominic “the next rising star to come out of Harlem”. Before he dropped his mixtape, Fashion Show, Dominic sat in meetings with Geffen, Warner Bros, Def Jam and more. Obviously, Geffen offered him the best deal. Dominic was an early member of the A$AP movement with Rocky, Ferg, Bari, Nast and others.
Dominic is being represented my music manager Steven Victor (Pusha T’s manager) and entertainment lawyer Theo Sedlmayr (50 Cent, Chief Keef). He has also been in the studio with Stargate, Hudson Mohawke and Benny Blanco. He is currently on the California coast working with producer Young Chop.
This 18-year-old kid is very talented! He has a bright future ahead of him. Dominic, welcome to the music industry, give it all you have and take your talents pass the stars.
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According to Billboard.com, Gee Roberson (co-CEO of HIP HOP SINCE 1978) has been named the chairman of Geffen Records. The deal was in the works for weeks. Roberson also handles management for Kanye West, Lil Wayne, Drake and Nicki Minaj. Roberson will report to Interscope Geffen A&M chairman Jimmy Iovine. Below is how Billboard is reporting the story:
Based in New York, Roberson will oversee the creative direction and operations of Geffen Records, with a special focus on discovering and nurturing new artists. He will also be charged with expanding the reach of the label into numerous areas, including digital direct-to-consumer, merchandising, touring and management, according to a press release.
“Gee has a unique combination of talents that the music industry really needs running a record company today,” Iovine said in a statement.
Roberson began his music industry career under the tutelage of Jay-Z at Roc-A-Fella Records, where he rose to senior VP of A&R. He later moved to Atlantic Records as senior VP of A&R, heading up the label’s urban music division.
It was unclear at press time whether Roberson will continue in his role at Hip Hop since 1978.
Additional Reporting: Billboard.com
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