Beyoncé is giving us some summer sexiness! King Bey is taking over fashion and beverage ad campaigns, commercials, blogs, and radio. The singer and actress bring sand to the beach for H&M’s Summer 2013 Campaign. She traveled to the tropical island of the Bahamas to shoot her ad campaign with the retail giant fashion company. King Bey is the face of the clothing summer ad campaign, entitled, ‘Beyoncé as Mrs. Carter in H&M, referencing the title of her upcoming world tour, with the collection arriving in stores and online this May. The commercial was directed by Jonas Åkerlund and features a new Beyoncé’s track, “Standing On The Sun.”
According to fashion publication, WWD, “ The recording artist is to appear in television commercials, print ads and billboards – and she also had a hand in designing looks in the collection.”
Photos Credit: Inez van Lamsweerde and Vinoodh Matadin
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