Tag Archives: Pepsi

by | March 6, 2013 · 9:32 am

Beyoncé Goes Bleached Blonde & Wears A Vintage 70′s Inspired Outfit For New Pepsi Ad Campaign

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International pop diva Beyoncé is doing her best as well as styling while promoting Pepsi (Last year, she inked a $50 million deal with the brand and serves as their newest spokeswoman). Some new promotional images were released and Bey goes for a bleached blonde hairdo, red lipstick and a vintage 70′s inspired look. She’s flaunting her curves in some hot booty-shorts paired with a white sweater for the beverage company.

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The ads will also be used to promote her upcoming world tour, ‘The Mrs. Carter Show’.

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by | December 10, 2012 · 8:35 am

Beyonce Goes Blue For New Pepsi Ad; Worth $50 Million

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Beyoncé is back and she goes blue for her new Pepsi ad. Back in 2002, the multi-platinum selling R&B/Pop singer inked a promotional deal with Pepsi to appear in television commercials, and on radio & internet ads. A decade later, Bey is working with the worldwide brand again for Limited Edition Series of Pepsi cans which her face appears on. The ad was leaked online today and Bey is pushing a cart full of Pepsi. She wears a blue blazer, polka dotted shorts and pumps. The ad is already out in Europe and will be premiering in the states soon. In related Bey news, she will be performing at the 2013 Superbowl in February. Is her ad sexy or what?

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According to the New York Times, “The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.”

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by | March 19, 2012 · 9:57 pm

New Deal: Nicki Minaj Has Signed Multi-Million Dollar Pepsi Deal

Nicki Minaj has another reason to be celebrating right now. She recently signed a multi-million dollar deal with Pepsi to endorse the new “Pop” beverage, which is set to hit the market this summer. In the beginning of the year, Minaj flew to Argentina to film the commercial that should hit television’s worldwide late spring/early summer 2012.

“According to Derek Jackson, the Glu agency chief who brokered the agreement, Minaj will become the face of a new Pepsi beverage nearing its debut. He said the pact, which includes a commercial filmed in South America last month (pixely footage has already leaked on YouTube), is a multimillion-dollar deal.“

Source: Forbes

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